Welcome to The Good Insight

Good things are possible with The Good Insight.

Numerous studies show that values-led businesses perform better, especially during economic crises.

My name is Ozoda Muminova and I founded The Good Insight to provide data consultancy, data analysis, research and insight for values-led businesses. 

With degrees in applied mathematics, business and marketing, I have over 23 years’ experience in strategy, research, data analysis, insight, digital media, segmentation, trend-spotting, building and leading teams. 

Ex-media: BBC, Guardian, Telegraph, Agency.com, M&C Saatchi. My clients include the Guardian, Great Place to Work, Creative Equals, DMA and Mindful Investor.

I believe in people, tech for good, the environment, human rights, inclusivity and ethical leadership.