I could help you make good things happen

Below are some of the good things that I offer. If you have an idea, but aren’t sure how I could help, please get in-touch and I would be happy to chat.

Market-sizing and situational analysis

Defining, segmenting and understanding target audience

Competitor research

Brand positioning

Helping shape content and communications strategy

Strategic planning for marketing campaigns

Defining business and marketing KPIs

Pricing research

Measuring the impact of marketing communications on the end result (through data analytics, research and advanced statistical techniques)

Understanding the emotional impact of marketing communications

Digital and social analytics

Data analysis and visualisation

Extracting stories from data and communicating them to stakeholders

Primary research: setting up panels, cost-effective surveys, focus groups, one-to-one interviews, implicit research techniques

Procuring and managing research and data analytics suppliers

Desk research and syndicated tools

Planning and delivering a programme of research, insight and data analysis

Setting up, developing and leading insight teams; coaching and managing people

Delivering thought leadership and writing presentations