Below are some of the good things that I offer. If you have an idea, but aren’t sure how I could help, please get in-touch and I would be happy to chat.
- Market-sizing and situational analysis
- Defining, segmenting and understanding target audience
- Competitor research
- Brand positioning
- Helping shape content and communications strategy
- Strategic planning for marketing campaigns
- Defining business and marketing KPIs
- Pricing research
- Measuring the impact of marketing communications on the end result (through data analytics, research and advanced statistical techniques)
- Understanding the emotional impact of marketing communications
- Digital and social analytics
- Data analysis and visualisation
- Extracting stories from data and communicating them to stakeholders
- Primary research: setting up panels, cost-effective surveys, focus groups, one-to-one interviews, implicit research techniques
- Procuring and managing research and data analytics suppliers
- Desk research and syndicated tools
- Planning and delivering a programme of research, insight and data analysis
- Setting up, developing and leading insight teams; coaching and managing people
- Delivering thought leadership and writing presentations