I could help you make good things happen

Below are some of the good things that I offer. If you have an idea, but aren’t sure how I could help, please get in-touch and I would be happy to chat.

 

  • Market-sizing and situational analysis
  • Defining, segmenting and understanding target audience
  • Competitor research
  • Brand positioning
  • Helping shape content and communications strategy
  • Strategic planning for marketing campaigns
  • Defining business and marketing KPIs
  • Pricing research
  • Measuring the impact of marketing communications on the end result (through data analytics, research and advanced statistical techniques)
  • Understanding the emotional impact of marketing communications
  • Digital and social analytics
  • Data analysis and visualisation
  • Extracting stories from data and communicating them to stakeholders
  • Primary research: setting up panels, cost-effective surveys, focus groups, one-to-one interviews, implicit research techniques
  • Procuring and managing research and data analytics suppliers
  • Desk research and syndicated tools
  • Planning and delivering a programme of research, insight and data analysis
  • Setting up, developing and leading insight teams; coaching and managing people
  • Delivering thought leadership and writing presentations